Corporate Social Responsibility (CSR) begins from considering the role of companies in a globalized world; companies that are the leading social and economic actors in the 21st century. As their power increases, so do their social responsibility too.

Even though companies can promote positive social trends, they can also bring about trends and practices that may have a negative impact. In response to this situation, the companies responsible must take on the role of corporate citizens, endeavouring to clearly manage the impact – both positive and negative – and the possible shared value generated for interest groups.